PressReady Blog: Social Media

Go Small or Go Home: Why Social Media Influencer Marketing Can Be More Effective than Celebrity Endorsements

By PressReady Team

Go Small or Go Home: Why Social Media Influencer Marketing Can Be More Effective than Celebrity Endorsements
In a digital world full of captions with “#ad” or “in partnership with,” it can become really confusing which influencers or brands to trust. Small businesses and up-and-coming influencers, however, are at an advantage. What makes small businesses and blossoming content creators so special are the stories and real-life experiences behind them, and the same goes for their PR and marketing strategies.

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How to Be a Strong Ally to the LGBTQ Community During Pride Month & Beyond

By PressReady Team

How to Be a Strong Ally to the LGBTQ Community During Pride Month & Beyond
While we may associate Pride Month with rainbow flags and brightly colored costumes, it is also a month to listen to others’ experiences and reflect on how we can better support members of the LGBTQ community. Here are a few ways to advocate, support, educate and engage as an ally during Pride Month and beyond.

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Biggest PR Trends - Spring 2021

By PressReady Team

Biggest PR Trends - Spring 2021

Staying on top of PR trends ensures not only that your brand messaging is consistent and relevant, but also that you’re reaching your audience. We’re highlighting some tips and takeaways for the biggest PR trends happening right now!

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New Year, New Aesthetic

By PressReady Team

New Year, New Aesthetic
First impressions are the most important and memorables ones. Your brand logo, icons, color palette, fonts, and overall aesthetic are all tools that when used consistently, cohesively and correctly, will ensure that your customers first interaction with your brand is exactly what you want it to be. 

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Micro New Year’s Resolutions for All!

By PressReady Team

Micro New Year’s Resolutions for All!
2020 was a year nobody expected. It was full of chaos, exhaustion, confusion and so much sadness worldwide. Luckily, 2021 is here and we are excited for what the new year will bring! 

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Free or Low Cost Ways to Expand Your Network?

By PressReady Team

Free or Low Cost Ways to Expand Your Network?
Whether you took up baking, an intensive skincare routine, became a certified yoga instructor, author or podcaster as a positive new pastime in 2020, the potential for personal growth has been unmatched. To keep this momentum going into 2021, consider expanding your personal growth and network without breaking your budget. Here are some ways you can find new passions, meet new people and land new opportunities. 

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Celebrating Small Businesses

By PressReady Team

Celebrating Small Businesses
We have officially made it to the holiday season in a very strange year. For the next few weeks, our focus will be on spending quality time with loved ones whether in person or virtually, sharing stories, eating, gift giving, paying it forward, and trying to make 2020 feel as happy as possible. With all of these festivities comes the chance to support your favorite small businesses, so now is the perfect time to position your brand or service to be top of mind!

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Spreading Positivity Through Your Business

By PressReady Team

Spreading Positivity Through Your Business
We could all use a little bit of positivity, particularly right now. No matter what you’re going through, it’s always important to focus on the good and help others to do the same. Using your platform as a business to spread positivity will not only make you stand out as a brand, but it will also give you a sense of purpose to do your best work and accept the best sense of reward. Here are some of our ideas on how you can spread positivity and make an impact with your business. 

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