PressReady Blog: Small Business

Think Big...Shop Small

By PressReady Team

Think Big...Shop Small
At PressReady, we are focused on helping small businesses get their voice heard. Big or small, their creative ideas and dedication deserve to be shared with the world. With Small Business Saturday approaching...

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Fashion Brand UTILITARIAN Launch - PressReady Case Study

By PressReady Team

Fashion Brand UTILITARIAN Launch - PressReady Case Study

Let’s take a close look at our most recent work with the talented Bentley Wederski of UTILITARIAN!

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Press, Press & More Press! Leveraging Your Press Exposure to Catch More Attention for your Brand

By PressReady Team

Press, Press & More Press! Leveraging Your Press Exposure to Catch More Attention for your Brand
As your business is gaining popularity and press accolades, it is still the time to keep pushing for more, using your positive momentum to continue gaining visibility for your brand. And as more and more media outlets shine a light on your work, you have the opportunity to leverage your recent media publicity to gain even more followers for your business. Read on to figure out how!

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Brand Exposure 101: Now That Things Are Opening Up Again

By PressReady Team

Brand Exposure 101: Now That Things Are Opening Up Again
With Covid-19 restrictions loosening, business owners across the country are able set down their computers and greet their customers face to face once again-- woohoo! Here at PressReady, we've provided some ideas on ways that you can continue to reach a wider audience, now that in-person events have become more and more prevalent again.

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Shopping Local: An Easy Guide to Supporting Your Favorite Small Businesses

By PressReady Team

Shopping Local: An Easy Guide to Supporting Your Favorite Small Businesses

Our beloved boutiques and local shops are a perfect representation of what it means to bring originality and creativity into the workforce. As we slowly transition from out of the Covid-19 pandemic, it is important that we continue to support those small, local stores in our neighborhoods. To do so, we've provided you with some easy tips on how you can play your part in shopping local, and contributing to your favorite small businesses. 

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How to Be a Strong Ally to the LGBTQ Community During Pride Month & Beyond

By PressReady Team

How to Be a Strong Ally to the LGBTQ Community During Pride Month & Beyond
While we may associate Pride Month with rainbow flags and brightly colored costumes, it is also a month to listen to others’ experiences and reflect on how we can better support members of the LGBTQ community. Here are a few ways to advocate, support, educate and engage as an ally during Pride Month and beyond.

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Common PR Mistakes

By PressReady Team

Common PR Mistakes

Public relations mistakes, no matter how small, can be costly to your brand’s reputation and eventually even your financial position. To help you along the way, here are three common public relations pitching mistakes small business owners make when first starting out, and how you can avoid them!

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Eco Friendly Products From Small Businesses

By PressReady Team

Eco Friendly Products From Small Businesses
Happy Earth Week! As we take a break from our busy work schedules and take some time to appreciate all of the beauty and calmness that lies within nature, we not only encourage you to get outside but we also encourage you to take some time to reflect on how you can live a happy, healthy eco-friendly lifestyle all year round. 

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