Public Relations is an industry that continues to evolve and grow to meet the market’s needs. With new technology, new companies being built, with unique strategies everyone is fighting to have the newest, most innovative ideas. With all of these new changes PR trends have expanded and evolved over time to best fit what is happening in the industry today. Read about some of the latest and greatest trends in Public Relations.
While the fact that Covid is still around may be making everyday feel like Groundhog Day, try and break out of that rut and do some things that give you a sense of some normalcy. It can help you forget about everything for a while and you may find a new favorite spot, activity, or tradition. Let’s focus on the positive, celebrate how far we’ve come and make this year the best one yet!
With the holiday season upon us, and business owners seeking to close their year on a strong note, we thought we would take a look at a few things small businesses can do immediately to maximize their visibility during this especially busy season.
1. Show how you’re giving back to your community and share this with your audiences
Are you giving back to your community this holiday season? Show your followers what kinds of good things you’re up to! Lead by example and illustrate how important it is to be involved in your community by showcasing how your business is giving back to local causes. Illustrating this will help inspire your audience to consider supporting local businesses and causes in their community as well.
2. Personalize your messaging at all times - speak to their specific needs and concerns.
Understanding your audience's needs and demands is a necessity. They want to know that they are being heard and that you’re listening closely to their opinions, concerns and ideas. Personalizing your product details, promotions as well as social media posts and interactions allows them to feel like a priority and will help you reach them in a meaningful way
3. Share what you’re doing for the holidays this year - create a connection to them that’s personal and authentic
Don’t hesitate to be transparent when it comes to your social media posts. Creating a personable space is important because it shows your audience and followers the real you. Connect with them about your holiday plans, gifts you’re giving, or your favorite family holiday traditions.
4. Leverage social media to amplify your message with your product or service
Everyone is on their social media platforms for the holiday season to learn about sales, find inspiration for gifts, and to get ideas from other people’s holiday activities. This is a perfect time to put work into your platforms and incorporate your offerings most creatively. Posting regularly and interacting with similar accounts and with your followers is a great way to gain momentum for your brand while getting into the spirit of the season.
Give these tips a try and take advantage of the busy holiday season to bring more attention to your business!
As your business is gaining popularity and press accolades, it is still the time to keep pushing for more, using your positive momentum to continue gaining visibility for your brand. And as more and more media outlets shine a light on your work, you have the opportunity to leverage your recent media publicity to gain even more followers for your business. Read on to figure out how!
With Covid-19 restrictions loosening, business owners across the country are able set down their computers and greet their customers face to face once again-- woohoo! Here at PressReady, we've provided some ideas on ways that you can continue to reach a wider audience, now that in-person events have become more and more prevalent again.
