We have officially made it to the holiday season in a very strange year. For the next few weeks, our focus will be on spending quality time with loved ones whether in person or virtually, sharing stories, eating, gift giving, paying it forward, and trying to make 2020 feel as happy as possible. With all of these festivities comes the chance to support your favorite small businesses, so now is the perfect time to position your brand or service to be top of mind!
We could all use a little bit of positivity, particularly right now. No matter what you’re going through, it’s always important to focus on the good and help others to do the same. Using your platform as a business to spread positivity will not only make you stand out as a brand, but it will also give you a sense of purpose to do your best work and accept the best sense of reward. Here are some of our ideas on how you can spread positivity and make an impact with your business.
One of the most effective ways to build your following is through cross promotion. This is a great way to tap into new audiences and grow your customer base. Once you find a brand that compliments your own, cross promotions allows you to share content, services and products to benefit both partners. Here are some cross promotional tactics that will grow your audience in engaging ways.
Working from home has presented a number of challenges, but don’t let holding events be one of them! It’s more important now than ever to stay connected, and virtual events are a great way to stay in touch while keeping a physical distance. Whether you want to inform your audience on exciting new updates, celebrate a company milestone, or just break up the busy work weeks with something fun, virtual events can be an excellent strategy for your business. Here are some tips on how to host successfully so that your guests are sure to return for your next event!