Go Small or Go Home: Why Social Media Influencer Marketing Can Be More Effective than Celebrity Endorsements
By PressReady Team
In a digital world full of captions with “#ad” or “in partnership with,” it can become really confusing which influencers or brands to trust. Small businesses and up-and-coming influencers, however, are at an advantage. What makes small businesses and blossoming content creators so special are the stories and real-life experiences behind them, and the same goes for their PR and marketing strategies.