PressReady Blog: media

How to Use HARO

By PressReady Team

How to Use HARO
Getting quoted or featured in the media gives positive exposure of your brand to audiences who you may not have reached yet. Here are a few simple tips on how to use HARO to effectively pitch your brand and your products. 

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New Year, New Aesthetic

By PressReady Team

New Year, New Aesthetic
First impressions are the most important and memorables ones. Your brand logo, icons, color palette, fonts, and overall aesthetic are all tools that when used consistently, cohesively and correctly, will ensure that your customers first interaction with your brand is exactly what you want it to be. 

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Free or Low Cost Ways to Expand Your Network?

By PressReady Team

Free or Low Cost Ways to Expand Your Network?
Whether you took up baking, an intensive skincare routine, became a certified yoga instructor, author or podcaster as a positive new pastime in 2020, the potential for personal growth has been unmatched. To keep this momentum going into 2021, consider expanding your personal growth and network without breaking your budget. Here are some ways you can find new passions, meet new people and land new opportunities. 

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Celebrating Small Businesses

By PressReady Team

Celebrating Small Businesses
We have officially made it to the holiday season in a very strange year. For the next few weeks, our focus will be on spending quality time with loved ones whether in person or virtually, sharing stories, eating, gift giving, paying it forward, and trying to make 2020 feel as happy as possible. With all of these festivities comes the chance to support your favorite small businesses, so now is the perfect time to position your brand or service to be top of mind!

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Spreading Positivity Through Your Business

By PressReady Team

Spreading Positivity Through Your Business
We could all use a little bit of positivity, particularly right now. No matter what you’re going through, it’s always important to focus on the good and help others to do the same. Using your platform as a business to spread positivity will not only make you stand out as a brand, but it will also give you a sense of purpose to do your best work and accept the best sense of reward. Here are some of our ideas on how you can spread positivity and make an impact with your business. 

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Building an Effective Media List

By PressReady Team

Building an Effective Media List
Looking to secure media coverage for your brand? We’re here to help! Building media lists best prepares you to start reaching out to journalists, freelancers, producers and other members of the media to get them to cover and share their story with their audience. In this week’s blog post, we break down a few simple steps to get started!

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