PressReady Blog

Our 2022 Interns’ New Year’s Resolutions as College Students

By PressReady Team

Our 2022 Interns’ New Year’s Resolutions as College Students
It is crazy to think that we’ve already celebrated two birthdays during the pandemic and it is even scarier to think that we may have a third this year. They say that your early twenties are the best years of your life. You can legally drink, it is the perfect time to go see the world, meet new people, and you finally have some new found “freedom” from your family. Instead we’ve all been having lots of quality time at home with our family instead of developing new relationships and meaningingful new moments in our college years thanks to Covid.

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2022 New Year’s Resolutions

By PressReady Team

2022 New Year’s Resolutions
Here at PressReady, we’ve decided to share a few of our personal resolutions with you all to inspire you to write your own goals for the coming year!

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5 Things Small Businesses Can Do to Maximize Their Visibility Now

By PressReady Team

5 Things Small Businesses Can Do to Maximize Their Visibility Now

With the holiday season upon us, and business owners seeking to close their year on a strong note, we thought we would take a look at a few things small businesses can do immediately to maximize their visibility during this especially busy season.

1. Show how you’re giving back to your community and share this with your audiences 

Are you giving back to your community this holiday season? Show your followers what kinds of good things you’re up to! Lead by example and illustrate  how important it is to be involved in your community by showcasing how your business is giving back to local causes. Illustrating this will help inspire your audience to consider supporting local businesses and causes in their community as well.

2. Personalize your messaging at all times - speak to their specific needs and concerns. 

Understanding your audience's needs and demands is a necessity. They want to know that they are being heard and that you’re listening closely to their  opinions, concerns and ideas. Personalizing your product details, promotions as well as social media posts and interactions allows them to feel like a priority and will help you reach them in a meaningful way

3. Share what you’re doing for the holidays this year - create a connection to them that’s personal and authentic

Don’t hesitate to be transparent when it comes to your social media posts. Creating a personable space is important because it shows your audience and followers the real you. Connect with them about your holiday plans, gifts you’re giving, or your favorite family holiday traditions.

4. Leverage social media to amplify your message with your product or service

Everyone is on their social media platforms for the holiday season to learn about sales, find inspiration for gifts, and to get ideas from other people’s  holiday activities. This is a perfect time to put work into your platforms and incorporate your offerings most creatively. Posting regularly and interacting with similar accounts and with your followers is a great way to gain momentum for your brand while getting into the spirit of the season. 

Give these tips a try and take advantage of the busy holiday season to bring more attention to your business!

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Think Big...Shop Small

By PressReady Team

Think Big...Shop Small
At PressReady, we are focused on helping small businesses get their voice heard. Big or small, their creative ideas and dedication deserve to be shared with the world. With Small Business Saturday approaching...

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Fashion Brand UTILITARIAN Launch - PressReady Case Study

By PressReady Team

Fashion Brand UTILITARIAN Launch - PressReady Case Study

Let’s take a close look at our most recent work with the talented Bentley Wederski of UTILITARIAN!

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Spooky Season - How to Avoid PR Nightmares

By PressReady Team

Spooky Season - How to Avoid PR Nightmares
4 common PR nightmares and tips on how to avoid them.

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A Few PR Do’s & Don'ts of Social Media

By PressReady Team

A Few PR Do’s & Don'ts of Social Media
5 tips on how to gain momentum for your business through social media platforms.

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Q&A With Our Summer 2021 Interns

By PressReady Team

Q&A With Our Summer 2021 Interns
As Summer comes to an end, so does our time with our interns Danielle and Hannah. Here are some reflections, lessons and highlights from our summer as a PressReady team!

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