Fashion Brand UTILITARIAN Launch - PressReady Case Study

Do you want to see what PressReady can do for you and your business? Whether you’re just launching or looking to rebrand and refresh your image, we are here to help. Let’s take a closer look at our most recent work with the talented Bentley Wederski of UTILITARIAN. 

UTILITARIAN is a newly launched, gender neutral fashion brand designed by rising star, FIT  graduate Bentley Wederski. Wederski was looking to create concise messaging that reflected his brand and spoke to his target audience by using fashion to advocate for equal rights and create a space for the LGBTQIA+ community in hometown of Jackson Hole, Wyoming. He chose to  work with PressReady to support his launch by planning and executing PR for his exciting new brand using our Pitch to Launch Kit. While working with us, Wederski was able to clearly communicate his company’s strengths and unique features; gain detailed input on his mission statement; receive an easy-to-use pitch, various custom pitch angles, a concise list of targeted media targets to reach out to and effectively reach his audience; creative influencer campaign and special event concepts, a brand blog post, a detailed six month plan and a formal press release written and distributed over EIN Presswire. 

We were thrilled to work closely with Wederski to help set him up for success and accomplish his goals for UTILITARIAN starting from the very launch of his business. Our laser focused project began by collaborating to create his narrative, building all key messaging points to describe his brand, speak to his mission and position UTILITARIAN within the marketplace. We produced media coverage that greatly increased his visibility across audiences, introducing his brand to new customers. Through this project, PressReady secured thought leadership and interviews for UTILITARIAN in Thrive Global and Authority Magazine, and placed his byline article in national trade publication Fashion Mannuscript (he is the proud cover on their September 2021 issue in print and online!) All of this magic happened in a matter of weeks as we worked together on a comprehensive, concise timeline. 

PressReady was thrilled to have the opportunity to work with Wederski and see his innovative brand evolve. From UTILITARIAN being an idea one day, to the founder being on the cover of Fashion Mannuscript, we are so excited to see what well deserved recognition Bentley Wederski will achieve next and we thank him for choosing PressReady.