PressReady Blog: How To

“Motherly Advice” - Work-life Balance

By PressReady Team

“Motherly Advice” - Work-life Balance
In honor of Mother’s Day, here is some “motherly advice” for business owners. One of the hardest parts of being an entrepreneur is maintaining a healthy work-life balance. Most people have hobbies outside the office and friends and family that they enjoy spending time with. So, what makes it so difficult to draw the line between work time and your own free time?

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PressReady Goes Green

By PressReady Team

PressReady Goes Green

Earth Month is April and Earth Day falls on April 22nd - let this time honoring earth encourage us to reflect on what we are doing to make our planet a more sustainable place for the present and future. A sustainable business, or green business, is an organization that has minimal negative impact and even a positive effect on the global and/or local environment, helping perpetuate greener habits within our community, society, and economy. There are many different ways a business can become sustainable; reducing waste, using sustainable materials, using clean energy, and conserving water and waste whenever possible Read on for our tips!

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Think Big...Shop Small

By PressReady Team

Think Big...Shop Small
At PressReady, we are focused on helping small businesses get their voice heard. Big or small, their creative ideas and dedication deserve to be shared with the world. With Small Business Saturday approaching...

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Fashion Brand UTILITARIAN Launch - PressReady Case Study

By PressReady Team

Fashion Brand UTILITARIAN Launch - PressReady Case Study

Let’s take a close look at our most recent work with the talented Bentley Wederski of UTILITARIAN!

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Press, Press & More Press! Leveraging Your Press Exposure to Catch More Attention for your Brand

By PressReady Team

Press, Press & More Press! Leveraging Your Press Exposure to Catch More Attention for your Brand
As your business is gaining popularity and press accolades, it is still the time to keep pushing for more, using your positive momentum to continue gaining visibility for your brand. And as more and more media outlets shine a light on your work, you have the opportunity to leverage your recent media publicity to gain even more followers for your business. Read on to figure out how!

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Brand Exposure 101: Now That Things Are Opening Up Again

By PressReady Team

Brand Exposure 101: Now That Things Are Opening Up Again
With Covid-19 restrictions loosening, business owners across the country are able set down their computers and greet their customers face to face once again-- woohoo! Here at PressReady, we've provided some ideas on ways that you can continue to reach a wider audience, now that in-person events have become more and more prevalent again.

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Common PR Mistakes

By PressReady Team

Common PR Mistakes

Public relations mistakes, no matter how small, can be costly to your brand’s reputation and eventually even your financial position. To help you along the way, here are three common public relations pitching mistakes small business owners make when first starting out, and how you can avoid them!

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How to Use HARO

By PressReady Team

How to Use HARO
Getting quoted or featured in the media gives positive exposure of your brand to audiences who you may not have reached yet. Here are a few simple tips on how to use HARO to effectively pitch your brand and your products. 

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