We have officially made it to the holiday season in a very strange year. For the next few weeks, our focus will be on spending quality time with loved ones whether in person or virtually, sharing stories, eating, gift giving, paying it forward, and trying to make 2020 feel as happy as possible. With all of these festivities comes the chance to support your favorite small businesses, so now is the perfect time to position your brand or service to be top of mind!
Black Friday, Small Business Saturday, Cyber Monday & Giving Tuesday
Off the heels of Thanksgiving are three huge shopping days and a day on focusing on giving back just ahead of the holidays. While many typically flock to large shopping malls and visit major retailer websites, this year is going to look a little different. Marketing your products as something giftable this holiday season will allow customers to choose to support your brand instead of big business and box stores. This year, more than ever before, people realize the importance of supporting small and local businesses so it’s important that yours catches their attention for these nationally observed shopping days.
Enhance Your Brand’s Messaging
The first step in effectively marketing your brand is having a message that not only accurately represents your business, but that also reaches the right audiences. Now more than ever you’ll want your brand to stand out amongst others and really make an impact on consumers. Give them a reason to shop small with your business. Everyone loves a good story which is why we’ve created a custom Strategic Storytelling Package, now 25% off with code storytelling25.
Amplify your community!!
Once you’ve curated your feed and have built up your own content and community working with influencers is a great way to market your product or services. This collaboration can take many different forms, but ultimately their follower base is typically looking for suggestions and trusts the influencer’s opinions. Not sure where to start with this process? Check out our Influencer Marketing Kit for the full rundown (and psst receive the calendar workbook for free!)
Share the Love
Small Businesses of any kind could always use more exposure. A great way to help out others is to show your support, whether that’s on social media, through word-of-mouth or by shopping small. Sharing costs nothing but feels so good. You can also find some great ways to host cross-promotions with brands that align. Doing this for other small businesses is a great way to not only help out others, but it’s also a great way to network with other business owners and create a mutually-beneficial relationship for future endeavors going into the holidays.
2020 has been a doozy, especially small business owners, so let’s help to close out the year with positivity, support and celebrate our success big and small!