First impressions are the most important and memorables ones. Your brand logo, icons, color palette, fonts, and overall aesthetic are all tools that when used consistently, cohesively and correctly, will ensure that your customers first interaction with your brand is exactly what you want it to be.
2021 is the year of change and productivity for your small business! A great first step to put that plan in motion is to create a vision board. A vision board is a visual representation of your goals.
2020 was a year nobody expected. It was full of chaos, exhaustion, confusion and so much sadness worldwide. Luckily, 2021 is here and we are excited for what the new year will bring!
We’re all trying to end 2020 on the best note possible, and with the holiday season amongst us, it’s the perfect time to spread some cheer. While we might not have the typical door-to-door Christmas carolers, large family get-togethers or white elephant gift exchange parties, we can still enjoy the holiday season as we’ve always known it. Here are some ways that you can safely spread holiday cheer this year.
Whether you took up baking, an intensive skincare routine, became a certified yoga instructor, author or podcaster as a positive new pastime in 2020, the potential for personal growth has been unmatched. To keep this momentum going into 2021, consider expanding your personal growth and network without breaking your budget. Here are some ways you can find new passions, meet new people and land new opportunities.
We have officially made it to the holiday season in a very strange year. For the next few weeks, our focus will be on spending quality time with loved ones whether in person or virtually, sharing stories, eating, gift giving, paying it forward, and trying to make 2020 feel as happy as possible. With all of these festivities comes the chance to support your favorite small businesses, so now is the perfect time to position your brand or service to be top of mind!
We could all use a little bit of positivity, particularly right now. No matter what you’re going through, it’s always important to focus on the good and help others to do the same. Using your platform as a business to spread positivity will not only make you stand out as a brand, but it will also give you a sense of purpose to do your best work and accept the best sense of reward. Here are some of our ideas on how you can spread positivity and make an impact with your business.
One of the most effective ways to build your following is through cross promotion. This is a great way to tap into new audiences and grow your customer base. Once you find a brand that compliments your own, cross promotions allows you to share content, services and products to benefit both partners. Here are some cross promotional tactics that will grow your audience in engaging ways.