Spooky Season - How to Avoid PR Nightmares

Most of the time when you hear the term “PR Nightmare” thrown out in conversation, it’s typically in reference to an embarrassing or socially-shocking “celebrity” type behavior. We’re here to tell you that’s not always the case. A bad reputation for a person, product, or brand can be created from the get-go, so it is important to avoid common PR mistakes from the start, while doing everything you can to preemptively manage your message! A few of our favorite things to remember are:

1. Less CAN be More. 

3. Start strong, end stronger. 

Building a strong, reputable, respected brand is what most of us are after whether we are  business owners ourselves or supporting a team working towards this goal. But, building a consistent brand is where the magic lies. Consistency truly is key. From your brand positioning, core values, aesthetic, mission, and goals: a strong foundation can weather any (PR) storm. Luckily, we have a workbook specifically dedicated to helping you find your brand’s identity and finetune your storytelling skills. 

4. Planning Makes Perfect

"Public Relations” and “winging it” do NOT fit in the same sentence. In your dreams every detail matters and turning that dream into a reality is no exception. Creating a content calendar for each quarter or season will help you stay organized and build upon your ideas. Putting ideas down in a schedule makes them more concrete and provides a visual aid to find any major gaps to fill before putting your brand out into the world. Introducing your brand on social media, and then falling off the face of the (social media) earth, will inevitably lead to a nightmare… well, more like a ghost story. Our Brand Calendar Workbook will walk you through the steps to build your content and expand it to any platform to help you stay present and keep your brand alive and well!