Whether you're prepping to launch or an intentionally sized small business with years under your belt, you all deserve to celebrate Small Business Saturday, a shopping holiday devoted to celebrating all the incredible small businesses making an impact across the country just like yours. We all love shopping small.
In fact, supporting small businesses is central to the reason that PressReady was created. As self-funded entrepreneurs ourselves we launched PressReady in November 2018 to help small and medium sized businesses to effectively prepare the requisite brand assets, strategy and PR plans they need to get their story in front of greater audiences - helping them close more deals, garner press, build brand advocates and generate investor interest.
Curious to learn about our own Small Business story? More below!
PressReady Co-Founders, Suki Mulberg Altamirano and Liz Anthony are both self-funded entrepreneurs who founded their own successful small businesses: boutique public relations and marketing agencies. Altamirano, a Seattle native, began Lexington Public Relations in 2010 in New York City and later expanded to New York and Nashville, Tennessee. Anthony, a native of Canada, began Mariposa Communications in New York City in 2009 and has continued to grow her small but mighty firm. Both agencies have extensive enterprise experience but are proud to serve innovative, independently owned, ethically operated, and often female founded, sustainably sourced, mission driven brands in categories spanning from fashion, lifestyle, beauty, healthcare, technology, education and more.
Altamirano and Anthony joined forces after connecting within two different industry groups and discovered they shared a passion for empowering small business. The PR and media landscape is ever-changing and there is all the more reason for emphasis on storytelling, branding and strategic promotion. To help fulfill this market need, together they created PressReady in 2018!
Liz and Suki have been featured as PR experts in articles in Forbes, Huffington Post, Business Insider and PR Couture and you've read about their clients in outlets like InStyle, Wall Street Journal, New York Times, Forbes, Fast Company, Entrepreneur, Vogue, People, Shape, Refinery29, Architectural Digest, Food Network and Bloomberg.