In our 5 Questions series, we catch up with our favorite editors and influencers to find out just what it takes to make them want to learn more about a business and consider it for coverage.
Today we're thrilled to bring you insight from freelance Fashion Editor Gabrielle Porcaro, whose work has been seen in outlets like Women's Health, Cosmopolitan, Seventeen, Redbook, Good Housekeeping and Woman's Day.
Name: Gabrielle Porcaro
IG Handle: @gabporcaro
What’s your biggest pet peeve when it comes to pitches you get?
When I get pitches to things I don’t cover, like beauty, or isn’t appropriate for the brand I work at. Something super sexy or super trendy was never going to work when I was working at a women’s service magazine. Know who and what you are pitching to.
What is the most useful piece of information for them to include?
It’s best to keep it short and sweet. If it’s new launch, pictures, prices, and dates are fine. No need for a huge write up. I actually feel bad because if I see a huge write up in an email I get turned off and most likely delete (sorry but it’s true). If I need more info I will follow up. If it’s just a color or trend round up, keep it just pics and the brands. That is all we will need.
What do people often forget to mention or include when pitching you?
I think people can be more personal or specific. Like ‘hey saw you just featured this on this page I think my product would work for it and here is why.” I am not saying I would definitely feature it but I like that you took time to actually know what I do.
How often do you want to hear from people?
I don’t mind check-ins. I think that is super helpful but no need to follow up. Also state your intention of me when you pitch. I try to always answer “thanks keep you posted” but sometimes if it’s a blast and not personal, I will get follow ups about it and that is annoying...
What’s your preferred method of communication?