In our 5 Questions series, we catch up with our favorite editors and influencers to find out just what it takes to make them want to learn more about a business and consider it for coverage.
Today's interview is with Fashion Editor and Content Creator extraordinaire, Cris Pearlstein about the best way to follow-up on a pitch, what information she finds useful and how she'd like to hear from you!
Name: Cris Pearlstein
IG Handle: @crispearlstein
What’s your biggest pet peeve when it comes to pitches you get?
I try not to be too judgmental when it comes to pitches because I know ultimately publicists are just doing their job but my biggest pet peeve is the over eager follow up. Following up on a pitch hours after you sent it is not taking initiative, it’s a silly waste of time. Even following up the next day is too much (unless of course it’s a time-sensitive pitch!). Give the editor at least a few days because you never know what they’re working on, what deadlines they have, and how busy they are. Oh and don’t ever call their cell phone to follow up either! A voicemail from a publicist (or anyone for that matter!) is not welcomed.
What is the most useful piece of information for them to include?
If you are pitching a product, as a fashion editor my biggest questions are always retail price, where to buy, and what makes your product different from the millions of others out there. What sets your brand apart? What’s unique about the product or the story? If it’s simply that it’s cute and affordable that’s ok! Just be sure to say that.
What do people often forget to mention or include when pitching you? I hate it when publicists send me a text-only email touting their brand/client and how on trend they are - where are the images?? Attach pics or include hyperlinks. Make it easy for me to access.
How often do you want to hear from people?
Give the editor at least a few days because you never know what they’re working on, what deadlines they have, and how busy they are.
What’s your prefered method of communication?
Email, email, email!