PressReady Blog

November 19, 2020

By PressReady Team

Celebrating Small Businesses

November 19, 2020By PressReady Team

Celebrating Small Businesses

We have officially made it to the holiday season in a very strange year. For the next few weeks, our focus will be on spending quality time with loved ones whether in person or virtually, sharing stories, eating, gift giving, paying it forward, and trying to make 2020 feel as happy as possible. With all of these festivities comes the chance to support your favorite small businesses, so now is the perfect time to position your brand or service to be top of mind!

November 11, 2020

By PressReady Team

Leveraging Social Media for Holiday Season Success

November 11, 2020By PressReady Team

Leveraging Social Media for Holiday Season Success

Believe it or not, it can still be the most wonderful time of the year! The holidays are around the corner, so it’s time to start rolling out your best laid plans. Despite this being a hectic time of year, maximizing the holiday season to best leverage growth for your business is important.

November 04, 2020

By PressReady Team

Spreading Positivity Through Your Business

November 04, 2020By PressReady Team

Spreading Positivity Through Your Business

We could all use a little bit of positivity, particularly right now. No matter what you’re going through, it’s always important to focus on the good and help others to do the same. Using your platform as a business to spread positivity will not only make you stand out as a brand, but it will also give you a sense of purpose to do your best work and accept the best sense of reward. Here are some of our ideas on how you can spread positivity and make an impact with your business.

October 28, 2020

By PressReady Team

Pitching Influencers: The Quick and Dirty

October 28, 2020By PressReady Team

Pitching Influencers: The Quick and Dirty

In our Writing a Compelling Pitch blog, we covered the importance of pitching and how to do it successfully . In combination with your media relations outreach, the power of social media influencers allows you to cover all bases. Here are some best practices when it comes to working with people of influence on social:

October 22, 2020

By PressReady Team

Elevate Your Brand Using Cross Promotions

October 22, 2020By PressReady Team

One of the most effective ways to build your following is through cross promotion. This is a great way to tap into new audiences and grow your customer base. Once you find a brand that compliments your own, cross promotions allows you to share content, services and products to benefit both partners. Here are some cross promotional tactics that will grow your audience in engaging ways.

October 14, 2020

By PressReady Team

Writing a Compelling Pitch

October 14, 2020By PressReady Team

Writing a Compelling Pitch

In the PR industry, pitches are crucial to building connections, partnerships, and securing media coverage. A well-composed pitch can help you bring your brand exposure and create quality content, benefiting both parties participating. Don’t be intimidated about nailing your successful pitch- we’ve mapped out some of the best tips on where to get started!

October 07, 2020

By PressReady Team

Building an Effective Media List

October 07, 2020By PressReady Team

Building an Effective Media List

Looking to secure media coverage for your brand? We’re here to help! Building media lists best prepares you to start reaching out to journalists, freelancers, producers and other members of the media to get them to cover and share their story with their audience. In this week’s blog post, we break down a few simple steps to get started!

October 02, 2020

By PressReady Team

Fall Forward with Best Laid Plans

October 02, 2020By PressReady Team

Fall Forward with Best Laid Plans

When thinking about planning, we immediately think of New Year's resolutions. We use it as a way to adjust our practices and determine what can be improved to ensure success in the coming year. But, with the impact of COVID, why wait until the end of the year?

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