PressReady Blog: Small Business

Five Tips for Creating Engaging Content

By PressReady Team

Thank you to Ellan Dineen, Marketing Associate at Design Wizard, for this guest post! Get to know Ellan better at the end of this post.

1. Keep your content timely: Create content that complements the current conversation. If there’s a big event happening or something that everyone’s talking about, take advantage of that energy, and use the buzz to inspire you. 

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You're Invited: NYC PR Prep Power Hour

By PressReady Team

You're Invited: NYC PR Prep Power Hour
Join PressReady at WeWork for a public relations prep session over coffee and light breakfast bites. PressReady’s Co-Founders Liz Anthony (proud West Broadway community member!) of NYC boutique PR firm Mariposa Communications and Suki Mulberg Altamirano of Lexington PR will share their expert insight on what PR can do for businesses while revealing expert tips and techniques that members can use to harness their business’s story and secure earned media coverage.

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Editor Interviews: 5 Questions with Beauty Editor, Consultant and Entrepreneur, Tara Rasmus

By PressReady Team

Editor Interviews: 5 Questions with Beauty Editor, Consultant and Entrepreneur, Tara Rasmus

In our 5 Questions series, we catch up with our favorite editors and influencers to find out just what it takes to make them want to learn more about a business and consider it for coverage. 

Today we bring you freelance beauty editor and consultant, Tara Rasmus! AND to top that off she's also the Co-Founder of some of our favorite brands and businesses, Izola, Odeme and Regular Visitors.  

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5 Things Small Businesses Need to Know About PR

By PressReady Team

5 Things Small Businesses Need to Know About PR
For new business owners, public relations strategies can seem too time consuming, and even a little intimidating. When to start? Where to start? Who to contact? What to say? Yet the value of public relations for a young company is exponential as it translates to people talking about your product, service or business with real authenticity. At the most basic level, it helps you get out the message that you exist and are offering products or services that consumers need. Good public relations will boost your credibility and play an important role in growing your reach.

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