As seen in Forbes: Our 5-Tactical Tips for DIY PR Success

We recently shared 5-Tactical Tips for DIY PR Success with Forbes.com. Catch a look at our tips below and head over here to Forbes to check out the original complete article. 

Do you have a fantastic new product or service that’s growing quick yet not receiving the visibility you think it deserves? Perhaps you’re not ready to retain external PR and marketing support, but you don’t want to be forever stuck watching your competitors take news headlines.

If you already know your brand story, mission and why your business is relevant to its audiences, it’s time to leverage some key techniques to help you get noticed by media. While there may come a point when your business needs an external PR firm to take your visibility to the next level, there is absolutely a time and place for successful DIY PR. This is particularly true for startups and small businesses seeking to get noticed, grow audiences and reach more individuals.

As you’re building out your new year’s business plan, here are five tactical tips to help you make a successful public relations campaign one of your key initiatives:

Be Realistic 

The first step to PR success is fairly simple. It requires taking a close look at your business and value proposition, why you’re relevant and what problem you are solving (and for whom). If you can do this from the most critical point of view, you’ll be able to pinpoint the most important components of your story and cut out the marketing jargon.

Journalists receive loads of pitches every day. Being able to think about your company’s pitch from the perspective of someone more jaded than you might care to believe, can help a lot. Before you even begin to craft a well-written pitch, narrow down as specifically as possible why anyone should care.