PressReady Blog

By PressReady Team

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Q&A With Our Summer 2021 Interns

By PressReady Team

Q&A With Our Summer 2021 Interns
As Summer comes to an end, so does our time with our interns Danielle and Hannah. Here are some reflections, lessons and highlights from our summer as a PressReady team!

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By PressReady Team

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Press, Press & More Press! Leveraging Your Press Exposure to Catch More Attention for your Brand

By PressReady Team

Press, Press & More Press! Leveraging Your Press Exposure to Catch More Attention for your Brand
As your business is gaining popularity and press accolades, it is still the time to keep pushing for more, using your positive momentum to continue gaining visibility for your brand. And as more and more media outlets shine a light on your work, you have the opportunity to leverage your recent media publicity to gain even more followers for your business. Read on to figure out how!

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By PressReady Team

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Owning Your Power as a Female Businesswoman and Storyteller

By PressReady Team

Owning Your Power as a Female Businesswoman and Storyteller
Statistics and data demonstrating all of the adversity and inequality that women face in the workplace, and in particular in male-dominated fields, flood our social media feeds, news stories and TV screens on a daily basis. This narrative describing all of the challenges that women face in their professional lives and all of the hard work they have to put in just to get half as far as their male colleagues is so dominant that it almost seems inescapable. Here at PressReady — a female-owned and operated business — we aim to flip the script and highlight all of the positive and groundbreaking work that women do every single day.

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By PressReady Team

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Brand Exposure 101: Now That Things Are Opening Up Again

By PressReady Team

Brand Exposure 101: Now That Things Are Opening Up Again
With Covid-19 restrictions loosening, business owners across the country are able set down their computers and greet their customers face to face once again-- woohoo! Here at PressReady, we've provided some ideas on ways that you can continue to reach a wider audience, now that in-person events have become more and more prevalent again.

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By PressReady Team

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Go Small or Go Home: Why Social Media Influencer Marketing Can Be More Effective than Celebrity Endorsements

By PressReady Team

Go Small or Go Home: Why Social Media Influencer Marketing Can Be More Effective than Celebrity Endorsements
In a digital world full of captions with “#ad” or “in partnership with,” it can become really confusing which influencers or brands to trust. Small businesses and up-and-coming influencers, however, are at an advantage. What makes small businesses and blossoming content creators so special are the stories and real-life experiences behind them, and the same goes for their PR and marketing strategies.

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By PressReady Team

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Shopping Local: An Easy Guide to Supporting Your Favorite Small Businesses

By PressReady Team

Shopping Local: An Easy Guide to Supporting Your Favorite Small Businesses

Our beloved boutiques and local shops are a perfect representation of what it means to bring originality and creativity into the workforce. As we slowly transition from out of the Covid-19 pandemic, it is important that we continue to support those small, local stores in our neighborhoods. To do so, we've provided you with some easy tips on how you can play your part in shopping local, and contributing to your favorite small businesses. 

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By PressReady Team

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How to Be a Strong Ally to the LGBTQ Community During Pride Month & Beyond

By PressReady Team

How to Be a Strong Ally to the LGBTQ Community During Pride Month & Beyond
While we may associate Pride Month with rainbow flags and brightly colored costumes, it is also a month to listen to others’ experiences and reflect on how we can better support members of the LGBTQ community. Here are a few ways to advocate, support, educate and engage as an ally during Pride Month and beyond.

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By PressReady Team

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Recapping with our Winter & Spring 2021 Intern & Looking Forward to Summer

By PressReady Team

Recapping with our Winter & Spring 2021 Intern & Looking Forward to Summer
PressReady happily welcomed Lauren Melagrano to the team in the very beginning of January 2021. As Lauren’s internship with PressReady comes to a close and Summer is just around the corner, we would like to take this opportunity to have Lauren share some of her favorite things about working with PressReady, and her plans for the Summer months ahead! 

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