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Editor Interviews: 5 Questions with Beauty Editor, Consultant and Entrepreneur, Tara Rasmus

By PressReady Team

Editor Interviews: 5 Questions with Beauty Editor, Consultant and Entrepreneur, Tara Rasmus

In our 5 Questions series, we catch up with our favorite editors and influencers to find out just what it takes to make them want to learn more about a business and consider it for coverage. 

Today we bring you freelance beauty editor and consultant, Tara Rasmus! AND to top that off she's also the Co-Founder of some of our favorite brands and businesses, Izola, Odeme and Regular Visitors.  

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By PressReady Team

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Editor Interviews: 5 Questions with Fashion Editor Gabrielle Porcaro

By PressReady Team

Editor Interviews: 5 Questions with Fashion Editor Gabrielle Porcaro

In our 5 Questions series, we catch up with our favorite editors and influencers to find out just what it takes to make them want to learn more about a business and consider it for coverage. Today we're thrilled to bring you insight from Gabrielle Porcaro, freelance Fashion Editor whose work has been seen in outlets like Women's Health, Cosmopolitan, Seventeen, Redbook, Good Housekeeping, and Woman's Day. 

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Editor Interviews: 5 Questions with Fashion Editor Cris Pearlstein

By PressReady Team

Editor Interviews: 5 Questions with Fashion Editor Cris Pearlstein
In our 5 Questions series, we catch up with our favorite editors and influencers to find out just what it takes to make them want to learn more about a business and consider it for coverage. Today's Editor Interview in this series is with Fashion Editor & Content Creator, Cris Pearlstein.

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By PressReady Team

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5 In-Person Media Meeting Tips

By PressReady Team

5 In-Person Media Meeting Tips

Congratulations - you secured an in person meeting with a member of the media! Now what? Whether you’ve set up a coffee date with someone you’ve connected with on email or social media, an introduction through a friend or if this is a brand new connection here are a few simple things to keep in mind to ensure a successful yet friendly pitch meeting with media. From location to picking up the tab, here’s how the pros do it.

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Influencer Interviews: 5 Questions with Isis Louw of @thesmartfashionistas

By PressReady Team

Influencer Interviews: 5 Questions with Isis Louw of @thesmartfashionistas

In our 5 Questions series, we catch up with our favorite editors and influencers to find out just what it takes to make them want to learn more about a business and consider it for coverage. Our very first Influencer Interview in this series is with Isis Louw of @thesmartfashionistas.

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By PressReady Team

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5 Things Small Businesses Need to Know About PR

By PressReady Team

5 Things Small Businesses Need to Know About PR
For new business owners, public relations strategies can seem too time consuming, and even a little intimidating. When to start? Where to start? Who to contact? What to say? Yet the value of public relations for a young company is exponential as it translates to people talking about your product, service or business with real authenticity. At the most basic level, it helps you get out the message that you exist and are offering products or services that consumers need. Good public relations will boost your credibility and play an important role in growing your reach.

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