Style Guide

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Presenting and owning a clear brand identity begins with a well-developed style guide. Define your brand style with this simple guide designed to help you capture your brand DNA in a way that's simple, clear and replicable.

From the look and feel of your logo, to the colors you use to represent your brand and the fonts and icons included on branded marketing and public relations materials, a brand style guide is an essential tool to help you ensure that customers’ (and editors’) first interaction with your brand is what you want. After all, first impressions are the most important and you want your audience’s first interaction with your brand to convey exactly who you are.

This style guide and branding workbook will walk you through all of the branded and digital assets that you will want to think about and keep consistent across all channels from your website to your press release to your lookbooks, marketing print-outs and more. 

This kit includes:

  • A branding workbook to help you define your brand style guide 
  • Logo tips, including your primary, secondary and workmark logo 
  • Logo Dos and Logo Don'ts
  • A guide to defining your fonts and colors